Home Seller Services
Our comprehensive marketing plan starts long before the sign goes in the yard and lasts beyond closing to make sure every aspect of the transaction is a seamless as possible.
Prior to Listing
- Meet with you at your home, inspect the property and collect all pertinent information about the property, any updates since purchase, amenities for the home and neighborhood
- Prepare and present a comparative market analysis after researching competitive properties currently for sale, those currently under contact (sale pending) and those that have closed in the past 3-12 months.
- Prepare listing documents and disclosures
- Discuss all aspects of the contract and related documents
- Provide necessary referrals (accountant, lawyer, etc.)
- Hire a stager, if necessary
- Prepare amenities/features list for the property which is uploaded to RMLS and included in marketing
materials at the house - Determine most likely “type” of buyer and prepare a marketing strategy to target that person while adhering to fair housing guidelines
- Schedule professional photographer to take still photos and 3D tour
- On large acreage or riverfront properties, schedule a “fly over” to show the relationship of the home to the land
While Home is On the Market
- Order the signpost and installation
- Place lockbox on the property to secure the key for access. Enter the lockbox serial number in the system so that we can track all showing activity.
- Upload all photos to MLS
- Order property information from title company (CC&Rs, HOA docs, septic or well info, etc.) and upload to RMLS
- Create the property fliers, both paper and electronic and including a QR code that can be scanned at for direct access to all listing data
- Create Individual Property Website and share via social media (Facebook and Instagram).
- Reverse prospect and email to our office and all other agents in personal email database
- Promote in online agent group
- Schedule showings for you and keep a spreadsheet from showings that will be emailed each week
- Email and /or call all agents that show the property for showing feedback, which will also be in the spreadsheet.
- Advertise the property on all significant websites
- Create video advertisements and promote them on social media (Facebook and Instagram)
- Change front photo on listing every two weeks
- Email market condition reports monthly
- Meet with you on a regular basis to discuss marketing strategy if property is not sold in first 30 days
- Discuss listing at team and office meetings to strategize additional marketing ideas, when necessary
- Update you with any changes in the market that could influence price and competitive appeal
When we Receive an Offer
- Call the lender on each offer to verify financing information and find out how much leg work has been done
- Research each lender online (reading reviews, calling agents he or she has previously worked with, etc.)
- Provide you with offer summaries removing identification of the buyer to ensure compliance with Fair Housing rules
- Explain the different terms of each offer to help you weigh the benefits and potential pitfalls of each offer
- Help you to select the offer that best meets your needs
After an Offer is Accepted
- Track all components of the transaction to make sure all deadlines are met on or before the deadline
- Provide transaction support from team members for inspections, repairs and HOA document reviews
- When necessary, prepare “comps” and meet the appraiser at the property to discuss all amenities and features of the property
- Coordinate all closing details with escrow company and schedule signing appointment
- Arrange for transfer of keys, garage door openers, security codes etc. to new buyer
Following the Close of the Transaction
- Congratulate you and help you celebrate your new chapter in life
- Check in and make sure that you were satisfied with our service
- Ask for a 5-star review on Google
- Take care of your family, friends, and colleagues as your trusted real estate advisor when you refer them to us

